British Swim School, a provider of swim teaching methods that prioritize water safety and survival skills, has opened its first locations in Canada.
Specializing in non-traditional infant water safety programs, the swim school, headquartered in Ft. Lauderdale, Fla., has opened two corporate-owned locations in Mississauga, Ont., which will operate year-round. One is located at the TownPlace Suites by Marriott, while the other is at the Holiday Inn Hotel & Suites. Classes are lead from pools in existing fitness chains, hotels, and apartment complexes.
The program focuses on a two-step principle of teaching water safety and survival first, and swimming skill and development second. Students are placed in classes based on skill level with specific objectives. After graduating from a level, students advance to the next one without any waiting periods.
“It was a natural progression to target Canada to enhance our national presence,” says Rita Goldberg, CEO and co-founder of British Swim School. “Canada generally focuses on session-based lessons versus our year-round approach proving the demand for our services. We’re delighted to bring our concept to Canada and confident it will make a positive impact.”
The British Swim School anticipates growth of more than 50 locations across Canada by 2020.